Hasbro vs Mattel - Boy Toy  | 2

Hasbro vs Mattel - Boy Toy | 2

Desde: Business Wars
de Wondery
0 0 hace 3 meses
It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time.

Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now Hasbro’s toymakers hope to replicate her success with a doll of their own—for boys. But first, they’ll have to get the green light from ... Más informaciones


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